STEP 1
Connect Apps
Authorize HubSpot, Google Sheets, and other providers for this mail owner.
Connections
Select a Mail Owner
Choose a Mail Owner on the left to connect apps, manage destination defaults, and review activity.
Pit Stops decide which events are sent and where they go. This page manages the connected accounts and default delivery settings those Pit Stops can use.
Recent activity
No connection activity yet.
Use Connections to
- Connect HubSpot, Google Sheets, and other apps for this mail owner
- Set reusable Email and Webhook destination defaults
- Review delivery activity and connection health
- Track outcomes returned from connected providers
Connected apps and destination defaults are available to this mail owner’s Pit Stops. Events are configured inside each Pit Stop.
Public Integrations Overview Start a Loop with the API
Build your own integration: When a native app is not enough, POST JSON to the UOCL Loop Start webhook from your server and deliver results with webhook feeds. Start a Loop with the API →
STEP 2
Set Defaults
Save reusable Email and Webhook starting values for new Pit Stop destinations.
STEP 3
Configure in Pit Stops
Each Pit Stop chooses events, fields, mappings, and which destinations receive them.
From Physical Response to Sales Follow-Up
Physical Ad
QR Scan
Pit Stop
Event + Destinations
Connected App
Follow-Up
Pit Stops own event delivery. This page keeps the connected accounts and defaults those Pit Stops can use.
Destination Defaults
Reusable starting values for new Email and Webhook destinations created inside Pit Stops. Saving defaults does not send events or create active routes.
A Pit Stop can override these values without changing the mail-owner defaults.
Email Defaults
These values pre-fill new Email destinations created inside Pit Stops.
Webhook Defaults
These values pre-fill new Webhook destinations inside Pit Stops. Saving defaults does not send any events.
Connection Dashboard
See every connected account and configuration for this mail owner — what it is used for, whether it is healthy, and what you can edit.
Connected App = authorized provider account. Configuration = a specific sheet, CRM object, email destination, or webhook beneath that account.
Select a mail owner to view connections and configurations.
Connected Apps
Connect Indemption directly to sales and communication tools using secure OAuth. Pit Stops choose which events use these apps.
HubSpot, Google Sheets, and Salesforce OAuth are live. Slack is coming soon.
HubSpot
OAuth BetaMap Indemption events (IV tracking, QR scans, Pit Stop leads, wallet activity) to HubSpot contact updates and notes.
- USPS IV summaries & delivery
- QR scan activity
- Pit Stop visits & lead forms
- Wallet pass activity
HubSpot may show an unverified app warning while Indemption Connections is in beta.
Mail Owner: —
Choose a mail owner first.
Salesforce
OAuth BetaConnect Salesforce Contacts to Indemption for mailing-list imports, field mapping, and approved CRM write-back workflows.
- Import Contacts
- Discover standard/custom fields
- Preserve Salesforce record IDs
- Prepare approved field write-back
Salesforce contact import and write-back features are currently in beta.
Mail Owner: —
Choose a mail owner first.
Slack
Coming SoonConnect Slack to post scan, lead, and Wallet Pass alerts into sales channels.
- New Lead
- Wallet Pass Requested
- High-Intent Scan
Google Sheets
AvailableConnect a Google account, then add Sheet configurations for mailing lists or event history.
- Mailing List / CRM
- Event History
- QR Scan & Lead Form
- IV Summary Feed
Mail Owner: —
Choose a mail owner first.
ServiceTitan
AvailableConnect Indemption projects to ServiceTitan marketing campaigns so QR scans, Pit Stops, wallet saves, and redemptions can be attributed back to the right campaign.
- Campaign Attribution
- QR Scan
- Pit Stop Visit
- Wallet & Redemption
Pipedrive / Zoho
FutureAdditional CRM destinations can be added based on beta customer demand.
- Contact Activity
- Lead Created
- Deal Updated
Activity
Review connection administration and Pit Stop event deliveries for this mail owner.
Activity reflects Pit Stop execution and connected-app health — events are not configured on this page.
| Time | Direction | Event | Connection | Source | Status | Details |
|---|---|---|---|---|---|---|
| Loading activity… | ||||||
Outcomes
Later PhaseOutcomes are results received from connected providers or event processing — such as HubSpot updates, webhook responses, wallet redemptions, and email delivery results.
This tab does not configure event routes. Pit Stops own outbound event delivery; outcomes will surface results here when available.
Outcome sources (planned)
These are future result channels. They are not active route builders and cannot be created from this page yet.
Wallet Redemption API
Later PhaseLet POS systems, staff tools, mobile apps, kiosks, or redemption pages validate and redeem Wallet Passes.
- Wallet Pass Validated
- Wallet Pass Redeemed
- Redemption Failed
Generic Outcome Webhook
Later PhaseReceive sale, coupon, appointment, or closed-lead events from outside systems.
- Coupon Redeemed
- Sale Matched
- Appointment Completed
- Lead Closed
Shopify Outcome Feed
FutureMatch online orders, discount codes, and customer purchases back to physical campaign scans and wallet offers.
- Order Matched
- Discount Used
- Customer Matched
POS / CRM Outcome Feed
FutureReceive transaction, appointment, or customer outcome data from POS, CRM, booking, or customer management systems.
- Transaction Matched
- Appointment Completed
- Customer Outcome
Popular Outcome Connections
These are the most common ways teams send business results back to Indemption for attribution.
Redeem Wallet Passes
Validate and redeem Wallet Passes from a POS system, staff tool, kiosk, or redemption page.
Passive examples
- Wallet Pass Validated
- Wallet Pass Redeemed
- Redemption Failed
Match sales to campaigns
Send sale or transaction events back to Indemption so revenue can be tied to a campaign, project, Pit Stop, or mailing record.
Passive examples
- Sale Matched
- Transaction Matched
- Customer Matched
Prove appointment outcomes
Send booked or completed appointment events back so campaigns can be measured beyond the first scan.
Passive examples
- Appointment Booked
- Appointment Completed
- No-show / Cancelled
Close the lead loop
Send closed-won, closed-lost, or qualified lead outcomes back into Indemption.
Passive examples
- Lead Qualified
- Lead Closed
- Revenue Attributed
API Keys
Create and manage keys for Loop Start and webhook integrations. Full control lives on the API Keys tab.
Use the API Keys tab to create, rotate, and delete mail-owner scoped keys (bw_live_…). Send them as x-api-key.
API Keys
Create, rotate, and delete keys for this Mail Owner. Keys use the format bw_live_… and are sent as the x-api-key header. The full secret is shown only once at create or rotate.
No API keys yet
Create a key for Loop Start webhooks and other inbound integrations for this Mail Owner.