Use Case
From promotion to redemption — know what happened.
Closed-Loop Coupon & Offer Redemption
Indemption connects the originating campaign, customer response, issued offer and final redemption so marketers can measure more than the initial QR scan.
The loop
From the first scan to a closed transaction.
-
Promote
A postcard, advertisement, package, sign, email or other source presents the offer.
-
Identify / Request
The customer scans the QR code and identifies themselves or requests the offer.
-
Issue
Indemption obtains or generates the appropriate serialized coupon or offer based on the configured provider/workflow.
-
Deliver
Send the offer by email and, where configured, make it available for Apple or Google Wallet.
-
Validate
At redemption, validate the coupon, customer or transaction according to the configured rules.
-
Redeem & Close
Record the redemption and close the associated offer/transaction.
-
Report
Connect the redemption back to the original campaign, recipient, QR source and distribution channel.
Attribution is only part of the loop
The scan is the start. Redemption closes it.
Traditional QR reporting often stops at the scan. Indemption can continue the transaction through offer issuance and redemption, allowing businesses to connect marketing activity with a completed business outcome.
Example flow
A direct-mail offer, followed through.
Good fit for
Where closed-loop offers belong.
- Manufacturer coupons
- Retail promotions
- Direct mail offers
- Loyalty / customer retention
- Event promotions
- CRM-driven customer offers
- Serialized incentive programs
Redemption is validated according to the rules configured for each offer. Point-of-sale connections depend on the workflow in place for that program.
From Inception to Redemption
Build a closed-loop offer.
Connect the campaign, the customer, the offer, and the redemption — then see the full transaction.