Campaign Setup
Create and organize physical marketing campaigns with projects, segments, artwork, mailing lists, QR codes, and attribution—all within a single campaign structure.
Physical Marketing Intelligence Center
Indemption vs USPS Informed Visibility
USPS tells you where your mail is. Indemption helps you understand what happened after it arrived.
USPS Informed Visibility is one of the most valuable sources of mail tracking data available. Indemption is designed to organize, connect, and act on that data.
USPS Informed Visibility is an outstanding operational mail visibility system. It provides near real-time mail movement events through the USPS network. Those events are incredibly valuable. But USPS IV was never intended to become a complete marketing attribution platform.
What USPS Informed Visibility Does Extremely Well
USPS IV is purpose-built for mailstream visibility. For operations teams, mail houses, and production managers, it is one of the best sources of truth for what is happening inside the postal network.
USPS Informed Visibility excels at:
- Acceptance tracking
- Processing events
- Transportation events
- Delivery events
- Near real-time visibility
- Mailpiece tracking
- Container and tray tracking
- APIs and data feeds
In practice, IV data is commonly surfaced through commercial mailing software, presort software, or specialized mail tracking providers rather than being consumed directly by most marketing teams. That ecosystem exists because IV data is operationally essential—and best delivered in the context of mail production and delivery workflows.
Getting IV Data vs. Controlling the Experience
For many mail owners, USPS Informed Visibility data is delivered through another company.
That may be a presort software provider, a mailing service provider, a lettershop, or another mail technology platform.
Those systems often provide useful dashboards, reports, or email notifications showing where mail is in the USPS network and when it has been delivered.
For many organizations, that level of visibility is extremely valuable.
However, the mail owner is often working within someone else’s reporting environment.
The dashboard, reports, alerts, workflow, and organization of the data are largely determined by the platform providing the service.
If marketing teams want to connect USPS delivery events to QR scans, creative versions, Pit Stops, wallet saves, lead capture, CRM activity, appointments, or downstream conversions, they frequently have to export data and combine it with information from other systems.
The challenge is not the USPS data itself.
The challenge is bringing that operational data together with the rest of the physical marketing campaign in a way that supports reporting, attribution, and automation.
Indemption gives organizations a campaign-centered platform where USPS Informed Visibility becomes one connected event within a much larger marketing story.
Instead of viewing mail tracking in isolation, marketing teams can organize campaigns, segments, projects, artwork, QR codes, Pit Stops, wallet passes, customer interactions, and attribution reporting around the same campaign structure.
The result is greater flexibility, richer reporting, and more control over how USPS delivery data is used throughout the customer journey.
More Than a Mail Tracking Dashboard
USPS Informed Visibility is an incredibly valuable source of operational mail tracking data. Indemption is designed to help organizations use that data as part of a complete physical marketing workflow.
Rather than simply viewing delivery events on a dashboard, Indemption gives marketers and mail owners the tools to plan, produce, track, measure, and improve their campaigns from one connected platform.
Print-Ready PDF Generation
Generate production-ready PDFs with dynamic QR codes and variable data for postcards, letters, self-mailers, and other printed marketing materials.
Mail the Way You Want
Use your own printer or mail service provider, or work with a provider of your choice. Indemption is designed to support your preferred production workflow.
Complimentary Geocoding
Upload a mailing list and receive complimentary geocoding to near rooftop accuracy (where available). Visualize mailing lists on interactive maps and better understand geographic distribution before the campaign is mailed.
Per-Piece Tracking
Track individual mailpieces using USPS Informed Visibility data and connect delivery events to the campaign, project, and recipient.
QR Code Attribution
Generate static or dynamic QR codes that remain connected to the campaign and measure engagement after delivery.
Real-Time Scan Notifications
Receive notifications when QR scans occur and view engagement alongside USPS delivery events.
Connected Pit Stops
Guide recipients to branded no-code digital experiences such as offers, landing pages, forms, videos, appointment scheduling, or wallet passes while keeping every interaction connected to the campaign.
Apple Wallet & Google Wallet
Create branded wallet experiences through guided wizards and connect wallet saves and redemption activity back to the campaign.
Campaign Reporting
Bring together USPS delivery events, QR activity, customer engagement, wallet activity, and attribution reporting into a unified campaign view.
Automation & Integrations
Connect campaigns to platforms such as HubSpot, ServiceTitan, Salesforce, webhooks, n8n, Zapier, and other business systems to automate notifications and workflows.
Built for Continuous Improvement
Compare campaigns, creative versions, audience segments, offers, and physical marketing assets to improve future campaign performance.
USPS Informed Visibility provides some of the most valuable operational data available to the mailing industry. Indemption helps transform that data into actionable marketing intelligence by connecting it to every stage of the physical marketing journey—from campaign planning and production to customer engagement and business outcomes.
Operational Visibility vs Marketing Intelligence
USPS IV is an operational visibility platform. Indemption is a Physical Marketing Intelligence Platform.
USPS IV tracks the movement of mail. Indemption connects that movement to customer engagement—campaign structure, creative, QR experiences, Pit Stops, wallet passes, leads, appointments, redemptions, and reporting.
IV is one of the most valuable data sources in direct mail. Indemption extends that value by making it part of a complete marketing journey.
Connected Experiences
A delivered mailpiece is rarely the end of the story. It is often the beginning of the customer journey.
Mailing Campaign → USPS IV Delivery Event → QR Scan → Pit Stop → Wallet Pass → Lead → Appointment → Purchase → CRM → Reporting → ROI
IV is one event within a much larger customer journey. Indemption keeps that event connected to everything that follows—so teams can see delivery, response, and outcome in one campaign context.
Connectors and Automation
Indemption includes connectors and is being expanded to integrate with business systems—so mail visibility and marketing response can flow into the tools teams already use.
Examples include:
- ServiceTitan
- HubSpot
- Salesforce
- Webhooks
- Email alerts
- n8n
- Zapier
- CRM updates
- Marketing automation
Example workflow
USPS reports delivery.
Indemption receives IV events.
Customer scans QR.
Customer submits lead.
Wallet pass issued.
CRM updated.
Sales notified.
Marketing dashboard updated.
Indemption doesn’t replace USPS IV—it makes IV data actionable by connecting it with the rest of the marketing workflow.
Feature Comparison
A side-by-side look at USPS Informed Visibility and Indemption—complementary systems with different primary strengths.
| Capability | USPS Informed Visibility | Indemption |
|---|---|---|
| Tracks USPS mail movement | Yes — core strength | Yes — connected to campaigns |
| Campaign organization | Not a primary IV function | Yes |
| Segments | Not a primary IV function | Yes |
| Projects | Not a primary IV function | Yes |
| Artwork association | Not a primary IV function | Yes |
| QR code management | Not a primary IV function | Yes |
| Pit Stops | Not a primary IV function | Yes |
| Wallet passes | Not a primary IV function | Yes |
| Lead capture | Not a primary IV function | Yes |
| Appointment scheduling | Not a primary IV function | Yes |
| A/B creative testing | Not a primary IV function | Yes |
| Reporting | Operational mail visibility | Marketing attribution reporting |
| CRM integrations | Often via mailing or tracking partners | Connectors built in and expanding |
| Workflow automation | Typically external | Yes — webhooks, Zapier, n8n, and more |
| Marketing attribution | Not a primary IV function | Yes — core platform purpose |
| ROI reporting | Not a primary IV function | Yes |
Mail Visibility Plus Marketing Intelligence
USPS Informed Visibility tells you what happened in the mailstream. Indemption connects those events to everything that happens after delivery, creating a complete Physical Marketing Intelligence Platform.