Campaign Delivery Timing
Know exactly when your mail pieces are delivered so you can time follow-up campaigns, email sequences, and call center outreach for maximum impact.
Informed Visibility for Direct Mail
Know where your mail is — before it lands
What Is Informed Visibility
Informed Visibility is a USPS service that provides scan-level tracking for physical mail pieces. See exactly where your campaigns are in the postal system — from processing facilities to delivery — with real-time visibility tied to each piece. Know when mail enters the system, when it's sorted, when it's out for delivery, and when it's delivered. This level of detail gives you accountability and timing insights that traditional mail tracking can't provide.
Why It Matters
Proof of Mailing
Get definitive proof that mail entered the USPS system and was processed, providing accountability for campaign execution and compliance requirements.
Call Center Readiness
Alert your team when mail is delivered so they can proactively reach out to recipients while your campaign is top-of-mind.
Multi-Drop Campaign Insight
Track multiple mail drops across different dates and locations, comparing delivery timing and performance across campaigns.
How BuzzWorks Uses IV
BuzzWorks connects Informed Visibility data to your campaigns, QR codes, and wallet passes. When you create a mailing campaign, we automatically link USPS scan events to each mail piece, giving you visibility into delivery status and timing. This data flows into your analytics dashboard, showing delivery rates, timing patterns, and campaign performance — all integrated with your QR code scans and digital engagement metrics.